Cadbury
World is an adventure into the world of chocolate. From humble
beginnings in a shop in Birmingham the Cadbury brothers created a
chocolate empire that has factories around the world.
The
Cadbury factory at Bournville has a visitor centre that is dedicated to
the history of chocolate. Both educational and excitingly portrayed,
the visitor can learn about how cocoa beans are grown, how they came to
be imported to Europe and made into the chocolate that we know today.
How has chocolate changed over the years?, and what made Cadbury's so
successful. It's all here.
There
is also an excellent factory shop where visitors can purchase a wide
range of Cadbury products at factory prices. The tour is optional and
not necessary for access to the shop for those that just want to
purchase chocolate. A restaurant/cafeteria can be found on site and
there is a play area for children.
Special
features include a 3D video story and an interactive theatre which
deals not only with chocolate, its manufacture and its advertising but
also provides an insight into the Cadbury family who created the UK's
favourite chocolate produce.
This is
one of the main West Midlands attractions and draws visitors from all
over the UK and beyond. More than 500,000 people per year visit Cadbury
World. During peak holiday periods it is prudent to ring and book in
advance as only so many tours can be allowed into the factory on a
daily basis.
During
the winter months Cadburys is open on selected days only but from mid
February it is open seven days a week.
